Hi, I’m rainer.

I am an Associate Creative Director based in Toronto, specialising in building resonant brand narratives for the world's most recognisable FMCG and pharmaceutical brands. With a background in journalism and radio, I bring a storytelling-first approach to creative leadership — translating complex business problems into high-impact strategies that persuade and drive growth.

At The Brand Power Company (WPP), I’ve led creative for global portfolios including P&G, Haleon, L’Oréal, and Intuit. My role focuses on the end-to-end execution of campaigns, ensuring that even within highly regulated industries, the creative remains sharp and effective.

Originally from Melbourne, Australia, I bring a global perspective and a keen eye for detail to every brief, helping brands navigate diverse markets with clarity and cultural relevance.