Tide Free & Gentle

Real Consumers. Real Experts. Real Results.

For people with sensitive skin, or sensitivities to scent and chemicals, the stakes are high. It’s a constant search for comfort, a journey to find what truly works. We paired up real consumers and real experts who’ve discovered a gentle clean that understands their skin.

COUNTRY: USA & Canada

CLIENT: Procter & Gamble

ROLE: Lead Creative